by Mandy Ferrin | Apr 13, 2022 | Industry Trends, Marketing
One of the best “free” advertising outlets you have is social media. The beauty of social media is that, unlike some other advertising outlets, this can be run completely in-house with your existing staff as long as you stay consistent. Here are some tips to give your...
by Mandy Ferrin | Jan 12, 2022 | Industry Trends, Marketing
While it’s simple to take some pretty pictures of your hotel and call it a day, the competition on social media is fierce. Instagram is oversaturated with stunning imagery, which can make a beautiful estate appear mundane. You can devote a lot of thought to a...
by Mandy Ferrin | Nov 23, 2021 | Industry Trends
While Christmas decorations may make some people cringe this early in the year, for a hotel, the sooner the better. Why? Because this means you get the jump on your competition, especially when it comes to online marketing. Potential guests are already browsing the...
by Amanda Ferrin | Mar 26, 2020 | Industry Trends
This is not the first time the hospitality industry has been through crises. Now is the time for hoteliers to make smart strategic decisions to come out long-term winners. After all, hotels can’t remain closed forever and adjustments are necessary to make profits....
by Amanda Ferrin | Mar 6, 2020 | Industry Trends, Marketing
When you’re planning to book a hotel, the first thing you do is to check their website. You can’t overstate the value of direct bookings. The goal is to book more rooms, so here are some tips to increase conversions on your website. Nearby attractions Casa Blancmange...
by Amanda Ferrin | Feb 6, 2020 | Industry Trends
Hospitality technology continues to shape guest experiences and expectations, serving as a critical piece in attracting and retaining hotel guests. Property managers have invested in a wide range of solutions to create engagement with their brands. Smart technology is...
