When you’re planning to book a hotel, the first thing you do is to check their website. You can’t overstate the value of direct bookings. The goal is to book more rooms, so here are some tips to increase conversions on your website.
Nearby attractions
Regardless if it’s an accessible beachfront, the surrounding city or a specific landmark, include nearby points of interests. Including a short description can make a difference in whether or not they book with you. Adding pictures or even a map that displays the proximity to attractions is a bonus!
Photography
Some hotels rely on TripAdvisor to showcase their hotels. If you’re doing this, it’s time to upgrade and hire a photographer to take website images. You want to show off your property and aim for the most appealing angles.
Third-party reviews
Boost your credibility with reviews from outside sources. Reviews that aren’t sourced from your own website come off as more credible. If you’ve won any awards, make sure to include that too.
A responsive design
This applies to just about any website in 2020. Websites are frequently accessed via mobile and multiple devices are used to coordinate travel plans. Having a site that renders its format by the device is necessary.
Direct booking CTA
If your hotel is not designed to generate bookings, you might as well forget the other advice. “Book Now” needs to be visible. Not on one page, but on every page accessed.
You should also be able to generate leads from other revenue streams. Most hotels have an event or meeting space available for rent. These need to be easy to find.
A concise description
The American Hotel Atlanta Downtown – a DoubleTree by Hilton
Only include what is relevant and useful. You do not need to build an entire page for each amenity offered. Sometimes keeping up a general description with a bulleted list is the most effective. People don’t want to search for the answers, so hand it to them.
Now, this doesn’t mean you should stop selling your hotel’s story. Compel your audience, but don’t lose them to irrelevant information
