Targeting the Right Audience in Senior Living

Targeting the Right Audience in Senior Living

While you should always target the seniors themselves, there are other demographics to consider. If a senior needs help to make a community decision, the likelihood that they’re going to turn to their children for guidance is high. Depending on their parent’s...
How to Hire a Director of Nursing

How to Hire a Director of Nursing

Directors of Nursing (DON), are registered nurses who assume responsibility in overseeing clinical operations. This position advises medical staff and administrators in matters related to nursing services while coordinating administrative tasks like budgeting and...
The Key to Retaining Senior Living Staff

The Key to Retaining Senior Living Staff

The demand for long-term care workers in the United States is continuously growing with the aging population. Unfortunately, the senior living industry is facing high turnover rates. Beyond the cost of having to continually replace employees, high turnover negatively...
3 Tactics to Improve Senior Living Sales

3 Tactics to Improve Senior Living Sales

Implementing effective sales tactics is incredibly important for the success of your senior living community. If you’re struggling with your current initiatives, it may be time to reconsider your current strategy. With recent events, it may be harder to find...
The Key to Finding Top Talent in Senior Living

The Key to Finding Top Talent in Senior Living

Right now, staffing is one of the biggest challenges facing the senior living industry. According to the Bureau of Labor Statistics, more than 1.3 million new paid caregivers are needed to meet the next decade’s increasing demands. The industry provides a great...