by Mandy Ferrin | Apr 13, 2022 | Industry Trends, Marketing
One of the best “free” advertising outlets you have is social media. The beauty of social media is that, unlike some other advertising outlets, this can be run completely in-house with your existing staff as long as you stay consistent. Here are some tips to give your...
by Mandy Ferrin | Jan 12, 2022 | Industry Trends, Marketing
While it’s simple to take some pretty pictures of your hotel and call it a day, the competition on social media is fierce. Instagram is oversaturated with stunning imagery, which can make a beautiful estate appear mundane. You can devote a lot of thought to a...
by Joe Rice | May 12, 2020 | Leadership, Marketing
We’ve all experienced frequent and fluid change in the past 60 days. Overused words like, “unprecedented,” “uncertainty,” and “new normal,” are fitting clichés; even if we are tired of hearing them. I believe we will see a holistic change in how senior leaders, CEOs,...
by Amanda Ferrin | Mar 6, 2020 | Industry Trends, Marketing
When you’re planning to book a hotel, the first thing you do is to check their website. You can’t overstate the value of direct bookings. The goal is to book more rooms, so here are some tips to increase conversions on your website. Nearby attractions Casa Blancmange...
by Joe Rice | Nov 19, 2019 | Marketing
If you are running the marketing efforts of your hotel, it is highly likely that Google ads are a part of that advertising. Running ads online, however, is far different than creating print ads. For instance, there is no need to worry about keywords when you create a...
by Amanda Ferrin | Nov 14, 2019 | Industry Trends, Marketing
Building a strong brand is vital in distinguishing and defining your hotel. Whether you’re a small motel or a luxury resort, it’s important to cater your brand to the right audience. By creating an engaging and authentic experience, you build a positive reputation. On...
