by Joe Rice | Jan 4, 2019 | Hotel Industry, Industry Trends
One of the bigger advertising mistakes I have seen in the hospitality industry with newcomers to online advertising is locking into one set of ads or one landing page. For an advertiser, this can be disastrous. I have seen entire ad budgets blown because the proper...
by Joe Rice | Jan 2, 2019 | Hotel Industry, Industry Trends
If you are a hotel marketing executive, you are putting the finishing touches on your 2019 marketing plan for your hotel or hospitality organization. Today, more than ever before, we have access to information marketing professionals could have only dreamed of even a...
by Joe Rice | Dec 27, 2018 | Hotel Industry, Industry Trends
When a hotelier hears the term “guest data,” he or she is more than likely thinking about common vital stats, such as address, guest room type, and phone number. That type of data is great for the booking system, but it does not exactly help you in tailoring a better...
by Joe Rice | Nov 21, 2018 | Hotel Industry, Industry Trends
This time of year, it is quite common to see an influx of international travelers at properties. Making your property more attractive to these guests can open up an entirely new market for your hotel. When these guests are wowed and made to feel at home during their...
by Joe Rice | Nov 14, 2018 | Hotel Industry, Industry Trends
There is nothing more damaging for a business than a negative review. This is especially worrisome in the hospitality industry due to the personnel interaction a guest has with hotel staff throughout their stay. What is even worse than a negative review is a hotel...
by Joe Rice | Nov 12, 2018 | Hotel Industry, Industry Trends
Facebook has made the dramatic move of replacing business reviews with recommendations. The change first came into effect in August and the impact of the decision is now trickling down into the business world. For the hospitality industry, this presents a tremendous...
