by Joe Rice | Sep 10, 2019 | Industry Trends
Yes, it is time to start talking about marketing to Generation Z, as they will be one of the two dominant demographics in the travel industry for the next couple of decades, along with millennials. Like millennials, this group of travel will be technologically driven,...
by Joe Rice | Aug 22, 2019 | Hotel Industry, Industry Trends
The hospitality industry is always changing. Some of the things that are important to today’s guests were not even on the radar a decade ago. This is something that is always evolving, but it is also information that is readily available to hoteliers today. By...
by Joe Rice | May 30, 2019 | Industry Trends
A segment of the business and leisure traveler that had been ignored for far too long is the solo female traveler. Going back to the stone ages, most hotels only worried about catering to men. Most business travelers were men and the man provided the income that paid...
by Joe Rice | Feb 4, 2019 | Hotel Industry, Industry Trends
Every hotelier wants to get the best possible rate for rooms and services offered by the hotel. Unfortunately, what people want and what the market demands are not always on the same page. While 2019 has obviously started, there is still plenty of time to make some...
by Joe Rice | Jan 7, 2019 | Hotel Industry, Industry Trends
Travel sites provide a wealth of information for hoteliers. Browsing through reviews and comments allows hotel managers to find the amenities and features every niche of traveler considers to be the most important to them during their stays. Recently, Trivago...
by Joe Rice | Jan 4, 2019 | Hotel Industry, Industry Trends
One of the bigger advertising mistakes I have seen in the hospitality industry with newcomers to online advertising is locking into one set of ads or one landing page. For an advertiser, this can be disastrous. I have seen entire ad budgets blown because the proper...
