by Joe Rice | Jan 21, 2020 | Hotel Industry, Industry Trends
The new year is here and we are already seeing a new direction for the industry in terms of being shaped by a specific demographic of traveler as well as some marketing and amenity trends coming to fruition. The year is young, so if you are not capitalizing or...
by Amanda Ferrin | Nov 21, 2019 | Hotel Industry, Industry Trends
Pop-up services have been dominating for a while now. Whether it’s a restaurant, shop or art installment, these services gain public attention quickly. Unsurprisingly, this trend has recently hit the hotel industry. The most recent pop-up? A Nutella hotel! If you’ve...
by Amanda Ferrin | Nov 14, 2019 | Industry Trends, Marketing
Building a strong brand is vital in distinguishing and defining your hotel. Whether you’re a small motel or a luxury resort, it’s important to cater your brand to the right audience. By creating an engaging and authentic experience, you build a positive reputation. On...
by Joe Rice | Nov 12, 2019 | Industry Trends, Marketing
One of the best “free” advertising outlets you have is social media. The beauty of social media is that unlike some other advertising outlets, this can be run completely in-house with your existing staff as long as you stay consistent with it. This has to be an actual...
by Amanda Ferrin | Nov 7, 2019 | Industry Trends, Marketing
Digital marketing is an integral part of showcasing your hotel. The quintessential hotel rack cards have been pushed aside for e-commerce and social media. The hospitality industry is extremely visual and there is an abundance of opportunities on social media to...
by Joe Rice | Nov 5, 2019 | Industry Trends
While Christmas decorations may make some people cringe this early in the year, for a hotel, the sooner the better. Why? Because this means you get the jump on your competition, especially when it comes to online marketing. Potential guests are already browsing the...
