The competitive landscape for talent has evolved dramatically in the past 2-years. First, there was a new hiring wave of service-oriented professionals. Now, we are experiencing a hiring shortage.
There’s a huge increase in demand for healthcare workers. So how can you find talent when you’re short-staffed and the talent pool has been stretched out?
Know what you offer
Determine what value you bring and how that will impact your target demographic.
While you already know the talent gap you’re facing, consider what your candidate needs. Are you looking to fill in a temporary position or is this long-term? The value of job stability will take you far. On the other hand, task force work may be perfect for those who are seeking a temporary solution. If they’re fresh graduates, this may be a way for them to get their foot in the door.
Embrace digital
There are many demands to juggle. Even just a decade ago, it would be hard to believe that we would have remote doctors.
Senior living communities have only recently started adapting to technology. These new innovations can enhance your hiring process and give you a leg-up on competing communities. You can also attract a new pool of talent by advertising that the role has a remote element.
Tell your story
Some clinical employees may STILL be hesitant to work for a senior living community after the pandemic. As reputable as your facility may be, this is a virus that impacts seniors more than any other demographic. Being on the frontline has its drawbacks.
The most effective public relations campaigns involve human interest. Reach out to local news outlets and pitch a story about the efforts your workers are taking to protect your residents. How are you keeping up your resident’s spirits? Do you have any employees that have gone above and beyond? Highlight these stories, not only with local outlets but also on your website and social media platforms. Clinical workers want to know that they’re working for an organization that is making a positive impact.
Focus on your present needs
Reach out to a recruiting firm to have strategic conversations about your resource needs. Clinical positions are in demand, so there’s a high chance you’ll need extra staffing for the remainder of the year. Task work employees can solve your short-term hiring needs.
This is not the time to spend weeks dragging your feet through the hiring process. For non-clinical workers, it’s time to fill search through adjacent industries. With the amount of displaced hospitality talent, providers now have an opportunity to hire the best. When there’s an increased need for clinical employees, there’s no need to extend the time of these searches when there’s a large pool of talent. A recruiting firm can sift through the candidates for you.
Work with a recruitment firm
Job searching is extremely time-consuming. You’re going to need to find talent quickly and efficiently. Utilizing a recruitment firm is a solid investment when you’re dealing with the oversaturated hospitality talent pool AND the thin-spread clinical talent pool. If you’re looking for talent in senior living, reach out to us! You can reach out to one of our recruiters by clicking here.