Like any industry, the hospitality industry is always looking to utilize existing technologies and develop new ones to meet the growing needs of its customers. Guests have growing and changing demands, and hotels must remain on top of them. Be on the lookout for these 4 technology trends in hospitality in the months and years to come.
Personalized Technology
Personalization is fast-becoming the standard today. Customers know their brands and the brands are expected to know their consumers. This is now becoming the case in the hotel industry as guests expect hotel brands to know them, particularly if a guest stays at a chain regularly. Expect hotels to accomplish this by linking new chat technologies with their existing CRM’s in an effort to make their stay with them as customized and personal as possible.
Online Presence
Expect hotels to make their website more robust, moving them from online brochures to part of their guests’ experience during their stay. Today most websites have some sort of chat feature and hotels are moving in this direction as well. Hotel websites will have this along with other features that guests can use during their stay. From ordering room service to booking a massage appointment, hotels will have their guests be able to create their experience through a hotels website
Increase Mobile Usage
For the past few years the process has been the same. Guests use their phones to browse hotels and once they decide, they move to their computers and book the hotel. More recently, third party booking sites have become increasingly popular and created mobile platforms to help customers further. Look for hotels to streamline their process, and take back some of this business. Today, mobile phones are able to perform almost all online functions. Because of this, hotels will begin to make their mobile sites more robust allowing guests to book rooms through it directly.
Social Media Attentiveness
Since it was created, social media has had a profound effect on hotels and their online reputation. Over the past few years its impact on the industry has only grown as more people have joined social media and become accustomed with it. Expect hotels to become even more attentive of their online presence by the constant monitoring of their mentions on social.
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