Travel sites provide a wealth of information for hoteliers. Browsing through reviews and comments allows hotel managers to find the amenities and features every niche of traveler considers to be the most important to them during their stays. Recently, Trivago published the list of amenities travelers have searched for and submitted to the site as the deciding factors they consider when booking a room.
Before we get into the results, hotel managers should know many of these booking sites do all the work for you. Trivago, for instance, allows you to create a profile so you can see the exact type of traveler that has been searching and booking your specific hotel. Knowing if you are primarily a vacation, business, or weekend traveler destination will definitely help you tailor the amenities offered by your property as well as separating offers you make available to gets in targeting marketing campaigns.
Business Traveler Amenities
As you would probably imagine, most of the amenities requested by business travelers are related to being able to work on the road as well as looking professional when attending meetings during their stay:
- Desk or workspace
- Drink coupons or sponsored happy hour
- Dry cleaning discounts or free dry cleaning service
- Power outlets
- High-speed internet
- Free breakfast
Family Traveler Amenities
Most of the amenities requested by this traveler revolve around the children:
- Cribs and cots
- Free breakfast
- Easily accessible laundry facilities
- Child-friendly bathrooms
- Free promotions for children, such as free breakfast for children or no upcharge for cots or cribs for children
Couples Weekend Getaways Amenities
For couples, it is all about luxury and making their stays both memorable and an “event”:
- Wellness spa
- Free breakfast
- Room service
- Luxury comfort amenities, such as robes and slippers
Millennial Amenities
We have done several posts about the needs of millennials when they are traveling, so this list of amenities should not exactly be a surprise. It is a nice mix of business amenities as well as things single travelers can do to meet people:
- Free high-speed internet
- Available communal workspaces
- Free breakfast
- Close proximity to local hot spots (restaurants, nightlife, and cultural spots)
- Interactive classes or events (such as yoga class in the fitness center)
Weekend and Vacation Traveler Amenities
These two traveler segments are grouped together because they have many of the same interests. People today will often take several long weekends rather than taking one long vacation, so you will find they have the same needs:
- Flexible check-in and check-out options with no surcharge
- Free luggage storage
- Free breakfast
- Kitchen amenities (coffee maker, fridge, microwave)
- Spa and fitness centers
- Free shuttle service (to the airport and local spots within reasonable distance)
- Close proximity to local hot spots (restaurants, nightlife, cultural spots, and tourist attractions)
- Dining options (both at the hotel and within walking distance or a quick Uber ride of the hotel)
Information such as this is extremely valuable for your marketing team because it helps them tailor their email marketing and social media marketing specifically to targeted audiences. This ensures a higher percentage of those seeing the marketing materials are actually interested in the offers they are seeing.
Is your marketing team missing the mark when it comes to properly targeting guests with the right offers? If you are in need of a new director of marketing, or any executive level manager, consider Joseph David International. Our team of hotel recruiters works hard to not only find candidates but to find the ideal candidates for your specific property or hospitality organization. For more information about our recruiting services, please click here.
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