INSIGHTS

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As we continue to forge through the year, trends that would have taken over the industry have been put off for the time being. Looking forward to the year ahead, new guest demands are shaping next year’s construction trends.

Multifunctionality

Whether it’s the lobby, conference room, or even a guestroom; multipurpose spaces are the way to go. The key is to cater to various types of seating groups. More and more hotels are incorporating lightweight pieces that can be moved depending on the guests and function. In a time of social distancing, having movable pieces can keep guests from feeling trapped.

As your hotel begins to evolve in branding and style, having flexible configurations can maintain the longevity of your hotel’s design. You can update interior layouts without paying for a brand-new design.

Location-focused

There are always going to be generic hotel designs. Catering to your hotel’s location will pay off. People are looking for an experience.

This is especially true for older hotels. Many properties have converted their historic property into a landmark. Cities often offer additional incentives for redevelopment and historic tax credits, making it a smart investment if your property qualifies.

Tech-focused design

This trend has been fast-tracked this year as hotels have scrambled to build business models that are catered to social distancing. Some hotels have implemented contactless check-in and virtual locks. Video conferencing and cloud computing are also typical requirements of business travelers.

Shorter renovation cycle

With the new surge in multifunctionality, there is also going to be a shorter renovation cycle. In previous years, hotels would update their branding each decade. Brands are going to want to keep everything fresh by regularly updating their brand model.

Modular construction is also a sustainable method of cutting costs and improving construction. You can use modular renovations to easily expand on existing structures or replace current rooms.

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