Independent vs Chain: Which performs better?

NASHVILLE, Tennessee—Lindsay Culbreath, senior director of business development and marketing for STR, explored in depth the state of independent hotels during her presentation at the 6th annual Hotel Data Conference hosted by STR and Hotel News Now at the Loews...

Owners and Brands Need to Meet in the Middle

While many people think a successful marketing plan is all about finding a target market, influencing that group, and developing loyalty, there is much more at play. This is especially true in the hospitality industry, where the priorities of local hotel owners can be...