by Joe Rice | Jan 4, 2019 | Hotel Industry, Industry Trends
One of the bigger advertising mistakes I have seen in the hospitality industry with newcomers to online advertising is locking into one set of ads or one landing page. For an advertiser, this can be disastrous. I have seen entire ad budgets blown because the proper...
by Joe Rice | Jan 2, 2019 | Hotel Industry, Industry Trends
If you are a hotel marketing executive, you are putting the finishing touches on your 2019 marketing plan for your hotel or hospitality organization. Today, more than ever before, we have access to information marketing professionals could have only dreamed of even a...
by Joe Rice | Dec 31, 2018 | Hospitality Careers, Hotel Industry
Banquet manager was not the first job I had in the hospitality industry, but it was by far the most challenging. To be honest, it was a bit overwhelming at first, with so many moving parts and an operation that more or less runs 24/7/365. This is not a position for...
by Joe Rice | Dec 28, 2018 | Hotel Industry
Today, social media is everything, especially for the travel industry. Guests are using social media to research hotels, plan events, and document their own trips. For some reason, though, many hotels are still not getting it right when it comes to social media. While...
by Joe Rice | Dec 27, 2018 | Hotel Industry, Industry Trends
When a hotelier hears the term “guest data,” he or she is more than likely thinking about common vital stats, such as address, guest room type, and phone number. That type of data is great for the booking system, but it does not exactly help you in tailoring a better...
by Joe Rice | Dec 19, 2018 | Hotel Industry
Christmas is nearly upon us, but that does not mean your marketing efforts to fill the hotel for the holiday should end. There are still plenty of last-minute travelers out there shopping for the best deals at the best hotels. If your property is among those staring...
