by Joe Rice | Aug 15, 2019 | Hotel Industry
Why should guests stay at your hotel over other hotels in the area? Why should travelers choose your destination over another city? For many people, it is not even so much about the property as it is the proximity to an event or the amenities that will make their...
by Joe Rice | Aug 1, 2019 | Hotel Industry
Something we talk about regularly here is the online presence of the hotel. We do this because in today’s internet-based world, missing even a single aspect of an online profile can cost the hotel business. Additionally, this marketing world is ever-evolving, so there...
by Joe Rice | Jul 23, 2019 | Hotel Industry
AirBNB and other vacation rental services have been a nightmare for the hotel industry. In many cases, the rooms are cheaper, and, in some cases, guests can rent an entire house for roughly the same cost of a hotel room. It may sound like the deck is stacked, but...
by Joe Rice | Jul 18, 2019 | Hotel Industry
In the age of the smartphone, there may not be a more important aspect of any business than its online presence. This is a far-encompassing phrase that covers everything from your website to the user experience to social media. Not long ago, these were issues best...
by Joe Rice | Jul 16, 2019 | Hotel Industry
Group business is often the difference in a profitable quarter and everyone trying to have to explain their worth to their boss. In many cases, hotels rely on group business to fill slower periods. It may not be the most attractive business, especially the SMERF...
by Joe Rice | Jul 9, 2019 | Hotel Industry
While virtual reality has been around for years, it is still very much in its infancy stage when it comes to marketing and even more so when it comes to hospitality marketing. The shame of it is that the industry has been missing out on a tool that can be used in a...
