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Boost Wedding Catering Revenue with Better Marketing

Boost Wedding Catering Revenue with Better Marketing

by Mandy Ferrin | Jul 14, 2023 | Hotel Industry

The wedding business can be very lucrative for a hotel. If you’ve been hosting as a venue, you know catering represents a significant portion of your revenue. In addition to room sales, you are more than likely going to see the highest prices per head compared...
Summer Hotel Marketing Tips to Attract Late Bookers

Summer Hotel Marketing Tips to Attract Late Bookers

by Mandy Ferrin | Jun 21, 2023 | Hotel Industry

Getting a foothold in the market will enable you to not only snag those early bookers and also put you in a strong position to outmaneuver your competition for the last-minute traveler. Summer is a busy season for hotels, and it’s important to make the most of...
3 Common Mistakes New Hotel General Managers Make

3 Common Mistakes New Hotel General Managers Make

by Mandy Ferrin | Jun 13, 2023 | Hotel Industry

Virtually every job “type” presents a rude awakening once you leave the classroom and get out in the field. Hospitality management is no exception, but it presents unique issues that other businesses do not. Hotels are open 24 hours a day, seven days a week, something...
Does the Hospitality Industry Have High Turnover?

Does the Hospitality Industry Have High Turnover?

by Mandy Ferrin | May 16, 2023 | Hotel Industry

Hotel owners and managers already know turnover rates are high. Despite this, it may be a surprise to some that it also holds an extremely high turnover rate of 70%, which is way higher than the national average of 10% – 15%.  Bringing in the wrong talent proves...
3 Ways to Use PR to Advance Your Hospitality Brand

3 Ways to Use PR to Advance Your Hospitality Brand

by Mandy Ferrin | May 11, 2023 | Hotel Industry

The job market is inconsistent. For the past year, it has teetered back and forth between being aggressively candidate-driven to extremely employer-driven. You never know when the market is going to change, but it’s always a good idea to pad out your employer...
Hoteliers: The Dos and Don’ts of Responding to Reviews

Hoteliers: The Dos and Don’ts of Responding to Reviews

by Mandy Ferrin | Apr 19, 2023 | Hotel Industry

93% percent of people read Google reviews before booking a hotel. Many owners wonder if it’s worth responding to reviews. The short answer: yes, it is. Even if your hotel isn’t sending out guest satisfaction reviews, third-party channels will always be...
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