by Joe Rice | Jun 13, 2019 | Hotel Industry, Management
Why do people shop for hotel rooms online? The obvious answer is to compare rates and book with the lowest possible rate. So, the question then becomes if a certain aspect of your audience is looking to save money when booking a room online, how can you get that...
by Joe Rice | Jun 11, 2019 | Hotel Industry, Leadership
In today’s competitive market, every little thing matters but this particular issue is far from little. When all things are considered equal, why does one company excel when another struggles? The answer is simple, but an often overlooked one… perception. It could be...
by Joe Rice | Jun 6, 2019 | Hotel Industry
Before you read the next line of this article, go to every front desk and switchboard operator you have to ask them how many times they have taken a phone call over the last month that inquired about a rate. Then, ask them how many times they ended up booking a room...
by Joe Rice | Jun 4, 2019 | Hospitality Careers, Hotel Industry
One of the most powerful tools any hotel operator has today is the review. We have gone over the numbers regarding the importance of reviews several times, so I will not waste your time going over them again. However, what I would like to address is where you should...
by Joe Rice | May 30, 2019 | Industry Trends
A segment of the business and leisure traveler that had been ignored for far too long is the solo female traveler. Going back to the stone ages, most hotels only worried about catering to men. Most business travelers were men and the man provided the income that paid...
