by Amanda Ferrin | Dec 13, 2019 | Hotel Industry
Hotel owners are so focused on enhancing the guest experience, that they often forget about the employee experience. The truth is, the hotel industry has an annualized employee turnover rate of 73.8 percent. It’s even more shocking when you consider the average...
by Amanda Ferrin | Nov 21, 2019 | Hotel Industry, Industry Trends
Pop-up services have been dominating for a while now. Whether it’s a restaurant, shop or art installment, these services gain public attention quickly. Unsurprisingly, this trend has recently hit the hotel industry. The most recent pop-up? A Nutella hotel! If you’ve...
by Amanda Ferrin | Nov 14, 2019 | Industry Trends, Marketing
Building a strong brand is vital in distinguishing and defining your hotel. Whether you’re a small motel or a luxury resort, it’s important to cater your brand to the right audience. By creating an engaging and authentic experience, you build a positive reputation. On...
by Amanda Ferrin | Nov 7, 2019 | Industry Trends, Marketing
Digital marketing is an integral part of showcasing your hotel. The quintessential hotel rack cards have been pushed aside for e-commerce and social media. The hospitality industry is extremely visual and there is an abundance of opportunities on social media to...
