In today’s fast-paced and ever-changing job market, many job seekers wonder if cover letters are necessary. With the rise of applicant tracking systems and the increasing importance of LinkedIn in recruitment, some argue that cover letters are becoming obsolete.
Long story short: It depends on the role. Despite these advancements, a well-crafted cover letter can make a difference. The cover letter is, in many ways, the first impression you make on an employer.
In other words, if you’re the type of person who struggles to concisely summarize your experience, a cover letter can give you a chance to shine in away that your resume can not. While your resume outlines your qualifications and experience, a cover letter gives you a chance to actually explain yourself. It also gives you the chance to express your enthusiasm and interest in the company, which can set you apart from other applicants. It’s your sales pitch.
Often candidates are hesitant about what they should say in their cover letter. Should it be short or long? What should you say exactly? It’s important not to overthink the process, realizing that it is simply a quick synopsis of who you are and why you are the best candidate for the job. Here are a few tips to make sure you earn that first interview by writing a strong cover letter:
Make Sure Your Cover Letter is Specific
Do not use the same cover letter for each job you apply for. The last thing you want hiring managers to think is that you replaced the company name and job title from the last cover letter you wrote. Make the letter personal by stating specifically why you would be a great fit for the job. Include values of the company that align with yours or how your past experiences will help you with specific requirements of the new job.
Dear “______”,
Realize that the hiring manager may not be the only person reading your cover letter. Make your opening address as neutral as possible. “To Whom It May Concern” is a wonderful way to have it appeal to anyone reviewing it. If this feels to impersonal, use “Dear Hiring Manager.” Either one will work well and have your letter off to a good start.
Do Not Copy & Paste Your Resume
Do not take the content of your resume and put it into two paragraphs; that’s what your resume is for. Instead, take the two or three traits from your resume that will translate well into the new job and expand on those. Talk about specific experiences that led you to obtain those special traits or skills and how those experiences will help you perform in the new position.
Don’t Be Generic
The cover letter is your first chance to show your personality. Use the letter as a platform to get a little creative and show them the side of you that may not be reflected in your resume. Obviously, you need to keep it professional, but use this as your chance to display your creativity.
Check For Grammar…. Then Check It Again
Your cover letter and resume, in many ways, are the first pieces of work your hiring manager will see from you. This is highly important, especially if the job requires you to do a lot of writing. The last thing you want the hiring manager to think right of the bat is that you’re careless about the work you put out. Reread your cover letter carefully and have a friend or two look over it to make sure you didn’t miss anything.
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Ultimately, a cover letter can help you stand out in a crowded job market. With so many applicants applying for the same position, a well-written cover letter can help you catch the recruiter’s attention. It shows that you have taken the time to research the company and the position and that you are genuinely interested in the opportunity. Furthermore, a cover letter can help to explain any gaps in your employment history or unusual circumstances that may not be clear from your resume alone. It gives you the chance to address any potential concerns that the recruiter may have and to provide additional context for your experience and qualifications.
That being said, it’s important to keep in mind that not all job postings require a cover letter. Some companies may specifically request one, while others may not mention it at all. In those cases, it’s always a good idea to err on the side of caution and include a brief cover letter to introduce yourself and express your interest in the position. Ultimately, a well-written cover letter can only enhance your job search and increase your chances of landing your dream job.
In conclusion, while the job market may be changing, a well-crafted cover letter is still an important part of the job application process. It provides a chance to showcase your personality, communicate your enthusiasm and interest in the position, and differentiate yourself from the crowd. Not sure what you need to include on your cover letter? If you’re an executive looking for some advice, you can reach out to us here.