The year is almost over, something that should bring a sigh of relief to those in the hospitality industry. Hotels are still in rocky waters. The trends that were predicted to take over were quickly replaced by social distancing protocols and CDC guidelines. While the industry was forced to restructure, new innovations were also brought to the surface.
Now that the new year is quickly approaching, it’s time to consider what trends are actually here to stay. It’s impossible to predict everything, but here are some things that should be top-of-mind.
New staffing standards
Managers in hospitality have always been required to wear many hats. Right now, hotels are doing damage-control; meaning, they’re trying to keep expenses down. Millions have jobs have been lost, and with that, hoteliers have been forced to fill multiple positions. Managers have been forced to go from leading in various departments to working multiple business functions.
Things are starting to normalize, but it’s gradual. Teams have been condensed on a corporate and operational level. Hotel leaders will continue pursuing candidates that are able to work in multiple departments and roles. Not the most idealistic situation to be in, but until hospitality regains its footing, it’s going to be a common theme for hospitality leaders.
Evolving workforce
Our world is becoming increasingly more digital. This is nothing new, but it certainly has been taken to the next level. Many hotels may capitalize on the increased use of technology and attempt to incorporate a global workforce. Demographics will also change as Gen Z continues to enter the workforce.
Repurposed spaces
Travelers have a myriad of options besides hotels. As people begin traveling more and more, platforms like Airbnb have become direct competitors. Hotels have had to find ways to innovatively adapt to the circumstances. Many hotels have turned their rooms into coworking spaces in light of remote work, others have catered their brand to the “staycationer” and some have invested in mobile hotels.
It’s anticipated that hotels will continue operating their dining experiences in a similar manner. Currently, contactless delivery is offered at most establishments. Alongside this, grab and go meals are here to stay.
Digital check-in
Some hotels have decided to let guests bypass the front desk altogether and check in on their smartphones. Technology allows for digital room keys to be sent to guest’s phones automatically.
With digital check-ins, companies like Hilton are able to let guests choose their specific room and complete the entire booking process via mobile.