Despite talent acquisition managers targeting Millennials for the past decade, the newest generation has entered the workforce. Although you may think that the same tactics can be applied to Generation Z, these are fundamentally different groups of people.
Many of them are fresh out of college and it’s important to start funneling them in. After all, they make up about 24% of employees, and that number is only going to go up.
1. Flexibility
Employees want flexible workspaces, especially after the pandemic. A lot of people simply do not want to return to the office. This may mean something different depending on your business model, like offering more hybrid and remote positions, flexible scheduling or even increased PTO. For companies, this translates to higher employee retention, loyalty, productivity, and engagement; ultimately leading to a higher profit margin that can help businesses save money.
2. Stability
Many hiring managers have noted how Millennials are job hoppers. Unlike Boomers that could remain in a company for decades, this generation is notorious for switching roles based on opportunities.
Despite what you may think from this great resignation, a lot of younger hires aren’t quitting because they don’t want to work at all. Unlike Millennials and more like Boomers, Gen Z is more interested in pursuing long-term careers but are willing to job hop in order to obtain it. The majority experienced the Great Recession of 2008 during their childhood. With many fresh out of college, they experienced the consequences of a global pandemic at the beginning of their careers. As a result, this generation is looking for stability. If you are a company that can offer job security, growth opportunities, or additional programs to assist in finances, emphasize it. That doesn’t mean that they are willing to settle for a poor culture, but that they will go out of their way to find a role that offers the stability to support their desired lifestyle.
3. Social Media
This generation grew up with social media as an integral part of their everyday life.
It’s smart to advertise your company on Instagram or apps like TikTok and Snapchat. Apps will evolve over time and you’ll have to update your strategy based on current trends.
If your website isn’t up to date, it’s time to do so. An outdated website can be an immediate turnoff. A poor user interface or website that isn’t mobile-optimized can give the impression that the company is out of touch.
4. Autonomy
Since this generation grew up with Google, they’re used to doing the research and finding the answers for themselves. Most of them carry an entrepreneurial mindset.
Unlike previous generations, the majority care about having a strong work-life balance. They may be less keen on the traditional 9-5 work model. This generation is also 17% more likely to work on personal interests than millennials and 75% of Gen Zers aspiring to turn their hobbies into full-time jobs. They are way more likely to be business owners in the future.
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