Independent Boutique Hotels vs. Branded Hotels

Just like any other business, you will need to focus time and energy when considering investing in the hotel business. Today, small businesses have to fight with established brands for market share. This means that regardless of the framework under which you plan to operate your hotel, you will face competition from other hotels in your locality. While branded hotels have the advantage of brand name recognition, larger staff and bigger marketing budgets, it is surprising that independent boutique hotels also have numerous advantages over the titans. Below are some of the key differences between the big brands and the boutique hotels.

Customer service

Big hotel chains have a large number of staff as well as many guests, a factor that makes it difficult for the staff and guests to know each other. With independent hotels, you will have the advantage of knowing almost every guest who walks into the hotel. Guests who frequent the hotel may also know most of the staff by name. This makes it possible for you and your staff to provide personalized customer service to the guests. Satisfied customers are more likely to share their experiences with family and friends.

Operational framework

Chain hotels have uniform rules and patterns that govern the operations of every single member under the brand. For instance, the management may require you to have a minimum amount of money before you can open a chain hotel. With independent hotels, you will have the space to set your own rules based on your assessment of the market. When it comes to setting budgets for marketing campaigns, you will set your budget in line with the objectives you intend to achieve.


While the strict patterns of chain hotels make it easier to manage the businesses, independent boutique hotels come with more flexibility. The fact that you can try out the different tools of sales with independent hotels will make your journey more rewarding. At the same time, charting your path based on your assessment of the market and industry boosts your chances of success.

Innovation versus loyalty programs

Most branded hotels rely on loyalty programs as a way of attracting and retaining customers. With independent hotels, you will have to be innovative to stand out. This harder task will involve creating a unique and recognizable brand as well as focusing on quality service, interior design, entertainment and integration of the society.

Knowledge of the neighborhood

Today, most tourists are more interested in traveling like a local. Since independent boutique hotels are in a better position to understand and adjust to the neighborhood in which they operate, they can make changes to take advantage of such opportunities.
One of the biggest advantages of independent boutique hotels is the fact that you own the brand. This gives you the power to grow and shape the brand in a way that will make you stand out from other competing hotels.