Today Millennials are the largest living generation and in the U.S. they account for the largest portion of the workforce.

These numbers alone show how important it is for companies of all shapes and sizes to learn how to attract and retain this generation as employees.

However, besides these numbers there are other reasons why you should be interested in landing these individuals at your company. Millennials have built a reputation for being some of the most innovative and passionate workers out there.

This sounds great and with so many of them out there you may think eventually they will come knocking on your door. However, this is not the case and knowing how to attract this generation is quite the challenge.

If you are a hiring manager you may already be familiar with this battle, as just over half of hiring managers have admitted facing difficulties when it comes to attracting and keeping Millennials at their organization.

With that said we have some insight. Here are 3 ways you can attract and retain Millennials to your organization.

Make Your Core Values Clear

Talking about flashy perks may seem like the way to go when creating career pages and job descriptions, but they are not at the top of the list when it comes to things Millennials are looking for in their job search.

Instead of this find ways to make your company’s core value clear.

Why is this important to Millennials?

This generation, more than any before, is seeking work that matters. They want a sense of meaning and purpose when working. When you put your core values on display front and center, whether it be through job descriptions, your career page, social media, etc., you will ensure you’ll find candidates who align with your purpose and are excited about the chance to work for you.

Show an Investment in Their Growth

Now and again you may here that Millennials have a sense of entitlement. However, if you dig deeper you may come to find that this is simply a desire to grow and progress. Simply put, Millennials and most professionals for that matter, want opportunities for advancement, learning and development.

Due to this, if you are not making these possibilities clear in your messaging to candidates, you should not expect much Millennial attention for your job openings.

In fact, the key reason for Millennials wanting to leave existing jobs in the near future is due to them feeling that their employer is not investing in their growth.

To demonstrate that you are invested in their future success there are plenty of things you can do. One of the best is using real examples of existing employees who have started with entry-level position and are now in a management position. You can also offer all sorts of career-growth perks, if you will. These can include tuition reimbursement, organized professional development programs, conferences, etc.

It is also important to be explicit about short-term and long-term goals to achieve this growth. Indicate to them that there is a clear path and you will let them know you are truly invested and ready to support them in their career.

Show That You Believe in a Work-Life Balance

This once again can fall under the entitlement tree, but the fact is more people want their work to co-exist harmoniously with their lives. This is not an unfair request considering today’s “always on” environment. Employees can feel a constant connection with their work through mobile devices. It should only naturally work both ways.

To promote this sort of work environment you can offer several different things. Whether it is more flexible hours, ability to work from home, or unlimited vacation hours. Any sort of policy that indicates you value a healthy balance will go a long way in attracting and retaining Millennial employees.